Open Studio Stockholm
Götgatan 48. 118 26 Stockholm
Open studio believe that every brand has a unique story to tell and that design is the most powerful way to tell it.

Positano is an Italian bar at NK in Stockholm. The name comes from the small lemon cultivating village by the Amalfi coast that is said to be both the happiest and weirdest place on earth.

H&M Neo

In November 2017 H&M launched a brand new store experience with the mission to create a ‘neighbourhood store’ for the local customer.

SAS x Tjoget

To show their nordic expertise SAS asked Sweden’s best bar, Tjoget, to develop ready-mixed drinks to be enjoyed on planes. The packaging illustrations, as recognised from the bar, tells each drinks’ history in the most complicated way possible.
H&M Brand Identity

In close collaboration with H&M creative lead we have developed the total look and feel of H&M globally through all touch points. We have defined and designed a new and coherent look that will work equally good in digital as in physical channels in all 69 markets.
Beijing 8

Bringing a part of modern China to Europe, Beijing8 is a fusion of Nordic urban style and Chinese vibrant colors and taste.

In the former workingclass area Hornstull in Stockholm one can find Tjoget – a restaurant, wine bodega and coctail bar. It’s Sweden’s best bar that in 2019 was named 37th best bar worldwide. The most literal interpretation of the name Tjoget is the number 20, which the identity dramatises throughout.


H&M Take Care

A new concept we have developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favorites. Repair, remake and refresh!

Bar Central

To demanding Stockholm restaurant guests the notions ”Eastern Europe” and ”great food” were not automatically synonymous. Our challenge was to find a fresh, modern and tasteful angle without losing connection to Bar Central’s geographical roots.
Robert Rudinski

A visual identity and packaging concept for a new, premium Hungarian brandy produced in 6 different flavours for the North European market. Crochet and brandy are two typical Hungarian crafts. By weaving them both together, we wanted to emphasize the craftsmanship and quality of the brand and the brandy.
H&M Sergels Torg

In December 2019 H&M launched an updated store experience at Sergels Torg, Stockholm.

Roland Persson

& Other Stories

Open Studio Sara Hildén Bengtsson created & Other Stories for H&M Group. A concept by women for women.

Dear Tea Society

“Welcome to Dear Tea Society, a gathering of individuals from all walks of life brought together by our love of tea. We offer sustainably sourced organic black, green and white teas as well as infusions. We believe there’s a tea for every individual, meal and situation and have named all our teas after our members. Happy to be your cup of tea.”

Björn Borg bags and packaging

Bags and packaging for Björn Borg’s own stores and webshop. The classic rustling supermarket bags are upgraded to a more tactile, thick, red plastic.
Filippa K

Filippa K invited artist Malin Gabriella Nordin to create a wearable work of art in the shape of a silk scarf.
Björn Borg True Story

The collection True Story is about bringing back the legendary fit which was first created in the late 80s. Now, twenty years later, they are back and that’s why they are called the true story of Björn Borg.
Björn Borg skin collection

Björn Axén

Björn Borg Christmas 2014

Björn Borg Christmas 2015

H&M Openings