Open Studio Stockholm
Götgatan 48. 118 26 Stockholm
Open studio believe that every brand has a unique story to tell and that design is the most powerful way to tell it.
H&M Mitte Garten

In October 2019, H&M launches a first of its kind branding flagship store – H&M Mitte Garten in Berlin. The store is the smallest yet and a hyperlocal neighbourhood store for the Mitte crowd.
H&M Neo

In November 2017 H&M launched a brand new store experience with the mission to create a ‘neighbourhood store’ for the local customer.

NCC Art Project

& Other Stories

Open Studio Sara Hildén Bengtsson created & Other Stories for H&M Group. A concept by women for women.

In the former workingclass area Hornstull in Stockholm one can find Tjoget – a restaurant, wine bodega and coctail bar. It’s Sweden’s best bar that in 2019 was named 37th best bar worldwide. The most literal interpretation of the name Tjoget is the number 20, which the identity dramatises throughout.
Dear Tea Society

“Welcome to Dear Tea Society, a gathering of individuals from all walks of life brought together by our love of tea. We offer sustainably sourced organic black, green and white teas as well as infusions. We believe there’s a tea for every individual, meal and situation and have named all our teas after our members. Happy to be your cup of tea.”
Bar Central

To demanding Stockholm restaurant guests the notions ”Eastern Europe” and ”great food” were not automatically synonymous. Our challenge was to find a fresh, modern and tasteful angle without losing connection to Bar Central’s geographical roots.
Beijing 8

Bringing a part of modern China to Europe, Beijing8 is a fusion of Nordic urban style and Chinese vibrant colors and taste.

Positano is an Italian bar at NK in Stockholm. The name comes from the small lemon cultivating village by the Amalfi coast that is said to be both the happiest and weirdest place on earth.

iDeal of Sweden

Pop-up store concept for Ideal of Sweden, Mall of Scandinavia. The concept is built around a flexible system of free-standing pegwalls for display. The system is scalable and works just as well on 1 sqm as 200 sqm.