Food by Hand sells food and beverages from the Balkans. All products are handmade, often using traditional methods, always of the highest quality without artificial additives and preservatives.
The branding is inspired by the region’s traditionally vibrant packaging tradition. The illustrations dramatize the craftsmanship behind each product by showcasing the human hand. Sometimes, the illustration is a parody of a well-known artwork, such as the iconic ’The Son of Man’ by Magritte on the apple juice. At other times, it offers a unique interpretation of the ingredient’s distinct quality or its role in popular culture, like the cherry on the slot machine.
Client: Robert Rudinski
Scope: Logotype and Visual Identity / Packaging Concept and Design / Illustration / Motion Design / Final Art