Open Studio Stockholm
Götgatan 48. 118 26 Stockholm
Björn Borg
Skin collection

Even though 84 percent of the world population have another skin tone than white, there is few ”skin coloured” alternatives. That’s why Björn Borg launched a collection including six shades of skin colour from the Fitzpatrick-scale. The Skin Collection was launched at United Nations international day against racial discrimination as a tribute to human rights and equality for everyone.

Client: Björn Borg AB

Collaborations: Garbergs/Photographer John Scarisbrick/Bohman+Sjöstrand

Scope: Visual identity/Packaging design/Art Direction/In store communication/Advertising