Even though 84 percent of the world population have another skin tone than white, there is few ”skin coloured” alternatives. That’s why Björn Borg launched a collection including six shades of skin colour from the Fitzpatrick-scale. The Skin Collection was launched at United Nations international day against racial discrimination as a tribute to human rights and equality for everyone.
Client: Björn Borg AB
Collaborations: Garbergs/Photographer John Scarisbrick/Bohman+Sjöstrand
Scope: Visual identity/Packaging design/Art Direction/In store communication/Advertising