We are happy to partner up with Youtime in redefining the beauty market. New brand Youtime is pioneering the redefinition of beauty, shifting from aesthetic perfection to holistic well-being. By putting the audience’s perspective first and carefully curating a world based on their needs, we have built a purposeful offering that includes products, services and experiences.

Open Studio’s Sara Hildén-Bengtsson is co-founder of Youtime together with Steve Terry, former co-owner of Lyko, and founder of Toni & Guy in Sweden.

We saw the possibility to form a close partnership to get the best from two worlds: Open Studio’s extensive­ ­experience ­in ­brand­ building­ and Steve’s in-depth knowledge from ­the ­beauty ­industry.

The concept is based on the idea of balance in all aspects of life. This core idea is conveyed through the carefully crafted visual identity. The logo design incorporates the concept of time by symbolically representing it as a clock, and the brand symbol is comparable to a living organism, where you are surrounded by the vibrant energy of life.

The first studio has just opened at Birger Jarlsgatan 37 in Stockholm or visit youtime.com

Scope: Brand Platform & Concept / Brand Offering / Brand Curation / Visual Identity / Store Concept / Construction Drawings / Imagery and Photo Production / Packaging Concept and Design / Social Media Strategy / Content Production / Final Art and much more

Collaborations: Joinery Expo Image / Intern Lise de Smet / Photographer Viktor Sjödin / The talented staff at the studio