Open Studio Stockholm
Götgatan 48. 118 26 Stockholm
iDeal of Sweden
Pop-up store concept for Ideal of Sweden. Mall of Scandinavia.

The concept is built around a flexible system of free-standing pegwalls for display. The system is scalable and works just as well on 1 sqm as 200 sqm.

The entire store has a monochrome colour scheme with the purpose of letting the products be in focus. Materials are also quiet, with the same type of wood for both chest panels and pegwalls. The floors’ durable wool carpet also forms a countertop which weightlessly appears to be floating on top of the centrally placed console in polished metal. The console contains both stock and cash desk, but is also a natural “changing room” to try out the perfect outfit for your phone.

Client: iDeal of Sweden

Collaborations: Slash.ten/ExpoImage

Scope: Concept development/Design platform/Store design/Architecture