H&M Hamngatan, Uppsala and Palma

In November 2017 H&M launched a brand new store experience with the mission to create a ‘neighbourhood store’ for the local customer.

H&M Take Care

A new concept we have developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favorites. Repair, remake and refresh!

Lykke Kaffegårdar

How do you turn upside down on the coffee business? Well, at Lykke the run their own farms, take full control and make sure that no one and nothing get harmed while you drink a perfectly good cup of coffee.

H&M Take Care

A new concept we have developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favorites. Repair, remake and refresh!

Tjoget

In the former workingclass area Hornstull in Stockholm one can find Tjoget - a restaurant, wine bodega and coctail bar. It’s Sweden’s best bar that in 2019 was named 37th best bar worldwide. The most literal interpretation of the name Tjoget is the number 20, which the identity dramatises throughout.

Tjoget

In the former workingclass area Hornstull in Stockholm one can find Tjoget - a restaurant, wine bodega and coctail bar. It’s Sweden’s best bar that in 2019 was named 37th best bar worldwide. The most literal interpretation of the name Tjoget is the number 20, which the identity dramatises throughout.

Positano(Yes)

Positano is an Italian bar at NK in Stockholm. The name comes from the small lemon cultivating village by the Amalfi coast that is said to be both the happiest and weirdest place on earth.

About our studio

We are an independent design, retail and concept studio based in Stockholm, Malmö and Paris. Our scope is to help our clients to become more interesting and trustworthy in the eyes of their customers. We are specialized in creating and developing brands, visual identities, spaces, products and packaging through strategy, design, curiosity and craftsmanship.

H&M Mitte Garten

In October 2019, H&M launches a first of its kind branding flagship store – H&M Mitte Garten in Berlin. The store is the smallest yet and a hyperlocal neighbourhood store for the Mitte crowd.

Robert Rudinski Winery

Based on the wine farmer’s own handwritten notes taped to barrels and bottles, we developed a series of labels where his handwriting tells the story about a product made entirely without machines, in the most natural way possible.

H&M Brand Identity

In close collaboration with H&M creative lead we have developed the total look and feel of H&M globally through all touch points. We have defined and designed a new and coherent look that will work equally good in digital as in physical channels in all 69 markets.

H&M Take Care

A new concept we have developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favourites. Repair, remake and refresh!

Beijing 8

Bringing a part of modern China to Europe, Beijing8 is a fusion of Nordic urban style and Chinese vibrant colours and taste.

& Other Stories

Open Studio Sara Hildén Bengtsson created & Other Stories for H&M Group. A concept by women for women.

H&M Mitte Garten

In October 2019, H&M launches a first of its kind branding flagship store – H&M Mitte Garten in Berlin. The store is the smallest yet and a hyperlocal neighbourhood store for the Mitte crowd.

& Other Stories

Open Studio Sara Hildén Bengtsson created & Other Stories for H&M Group. A concept by women for women.

H&M Mitte Garten

In October 2019, H&M launches a first of its kind branding flagship store – H&M Mitte Garten in Berlin. The store is the smallest yet and a hyperlocal neighbourhood store for the Mitte crowd.

About our studio

We are an independent design, retail and concept studio based in Stockholm, Malmö and Paris. Our scope is to help our clients to become more interesting and trustworthy in the eyes of their customers. We are specialized in creating and developing brands, visual identities, spaces, products and packaging through strategy, design, curiosity and craftsmanship.

H&M Hamngatan, Uppsala and Palma

In November 2017 H&M launched a brand new store experience with the mission to create a ‘neighbourhood store’ for the local customer.

Global Change Award

The Global Change Award is one of the world’s leading challenges for early stage innovation, and the largest initiative of its kind in the fashion industry, initiated by H&M Foundation. The purpose of the Global Change Award is to accelerate the shift from a linear to a circular fashion industry, to protect the planet and our living conditions.

H&M Take Care

A new concept we have developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favourites. Repair, remake and refresh!

Tjoget

In the former working-class area Hornstull in Stockholm one can find Tjoget - a restaurant, wine bodega and cocktail bar. It’s Sweden’s best bar that in 2019 was named 37th best bar worldwide. The most literal interpretation of the name Tjoget is the number 20, which the identity dramatises throughout.

H&M Hamngatan, Uppsala and Palma

In November 2017 H&M launched a brand new store experience with the mission to create a ‘neighbourhood store’ for the local customer.

Bar Central

To demanding Stockholm restaurant guests the notions ”Eastern Europe” and ”great food” were not automatically synonymous. Our challenge was to find a fresh, modern and tasteful angle without losing connection to Bar Central’s geographical roots.

Beijing 8

Bringing a part of modern China to Europe, Beijing8 is a fusion of Nordic urban style and Chinese vibrant colours and taste.

H&M Take Care

A new concept we have developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favourites. Repair, remake and refresh!

Pampas Production

Pampas production creates everything from motion picture films to information- and advertising films. They are small and creative and see films in all environments and situations they meet.

Positano(Yes)

Positano is an Italian bar at NK in Stockholm. The name comes from the small lemon cultivating village by the Amalfi coast that is said to be both the happiest and weirdest place on earth.

Dear Tea Society

“Welcome to Dear Tea Society, a gathering of individuals from all walks of life brought together by our love of tea. We offer sustainably sourced organic black, green and white teas as well as infusions. We believe there’s a tea for every individual, meal and situation and have named all our teas after our members. Happy to be your cup of tea.”

H&M Mitte Garten

In October 2019, H&M launches a first of its kind branding flagship store – H&M Mitte Garten in Berlin. The store is the smallest yet and a hyperlocal neighbourhood store for the Mitte crowd.

H&M Hamngatan, Uppsala and Palma

In November 2017 H&M launched a brand new store experience with the mission to create a ‘neighbourhood store’ for the local customer.

& Other Stories

Open Studio Sara Hildén Bengtsson created & Other Stories for H&M Group. A concept by women for women.

Björn Borg bags and packaging

Bags and packaging for Björn Borg’s own stores and webshop. The classic rustling supermarket bags are upgraded to a more tactile, thick, red plastic.

Ellevio

The visual identity with its’ pictograms and image style makes the invisible product visible, a product that is otherwise only paid attention to the few times it doesn’t come through.