Northvolt is a battery cell manufacturer that’s uses clean energy. Their mission is to deliver batteries with an 80% lower carbon footprint compared to those manufactured with coal energy. And they’re building them into solutions to make the world a better, cleaner place.
When creating the visual identity we wanted to highlight the contrast between the high-tech factory and the environment. The positive and negative terminals of a battery are hidden in the logo and the letters build around them. In terms of color, silver is the color for lithium so it became an obvious part of the identity.