Children experience a kaleidoscope of emotions—joy, frustration, anger, humor, euphoria, toughness, tenderness, rebellion—all in a matter of moments. This dynamic range of feelings forms the heart of our Laboosh concept. Founded by two parents driven by an extraordinary vision: to craft children’s fashion that transcends traditional notions of childishness. We’ve named this concept ”Moodswings 4-ever”, serving as the bedrock for Laboosh’s complete brand and visual identity.

Our logo and typography embrace strictness and restraint, while our clothing and packaging burst with vibrant hues and hand-drawn illustrations, mirroring the ebbs and flows of children’s emotions.
Our journey at Laboosh reflects a departure from the norm in collaboration. We’ve redefined the conventional client-agency relationship, working hand in hand with Laboosh’s team to co-create garments, accessories, and more.

Client: Laboosh

Collaborations: Music producers Karl Kårsnäs (Bouzi) and Pablo Muñoz (PicassoOnTheBeat)

Scope: Visual identity / Illustration / Packaging and Bags / Graphics on Clothing / / Design Labels and Hang Tags / Social Media Content / Music Production / Final Art