H&M x Sellpy
Sellpy sells the fashion you once bought but got tired of. H&M has its own curated store on sellpy.com with pre-loved fashion items. The image concept is based on the idea that the garments are humanized and documented in their everyday lives: thrown over an armchair, on a hanger, over a door or in a pile on the floor. Always with an impeccable sense of style.
Collaborations: Photographer Märta Thisner / Set designer & Stylist Pernilla Löfberg
Scope: Idea & Concept / Art Direction / Production / Final Art