H&M Autumn Season 2020

A day at H&M involves everything from fittings of new collections to photo shoots in the studio. The Autumn Season images 2020 were created to show the season’s trends for women, men, Divided and kids in H&M’s everyday life.

Client: H&M

Collaborations: Photographer Philip Messmann / Stylist Lisa Lindqwister / Set Designer Arranging Things / Link Production

Scope: Idea & Concept / Art Direction