H&M Holiday Women 2020

The 2020’s Holiday campaign for H&M featured 7 different women, who all shared their stories and advices on how we can spend the holidays more consciously. All women dressed in fashion made of sustainably sourced materials.

Client: H&M

Collaborations: Photographer Pauline Suzor / Director Carl-Axel Wahlström / DOP Adrian Levander / Set design Arranging Things / Stylist Lisa Lindqwister / Strange Cargo / Hello Production / SoMe Strategist and Art Director Helena Carlberg / Julie Pelipas / Arizona Muse / Icona Pop / Emma Breschi / Montana Marshall / Sarr Jamois / Pernille Rosenkilde / Among others

Scope: Idea & Concept / Art Direction / Design