The Global Change Award is an innovation challenge initiated by H&M Foundation in 2015. It is one of the world’s leading challenges for early stage innovation, and the largest initiative of its kind in the fashion industry. The purpose of the Global Change Award is to accelerate the shift from a linear to a circular fashion industry, to protect the planet and our living conditions.
Open Studio had the honor to develop the design strategy and visual identity for the Global Change Award followed by a broad assignment of production. In the design platform we wanted to combine the power of innovation with a belief in the creativity of the human mind, communicating the magnitude of change in the fashion world. The basic circular shape became a core design element that recurs regardless communication channel symbolizing what the challenge is all about and what needs to be achieved.
Client: H&M Foundation
Collaborations: Photographer Frida-My / Set Designer Emilie Florin / Copywriter Emi Gunér / The Talent Group / Composer Oliver Josh Reid / Red Pipe Studios / No Ordinary Concept among others
Scope: Design Strategy and Platform / Logotype and Visual Identity / Design Manual / Tone of Voice / Photo and Video Production / Social Media Content Production / Graphic Design / Illustration / Motion Design / Printed Matter / Exhibition Design and Installation