Female Engineering is a new femtech brand developed by Lindex underwear experts together with scientists and material pioneers. Resulting in a unique collaboration between brilliant women, on a mission to change our lives and planet, for the better. By combining innovation to their expertise in making underwear Female Engineering have set the path towards a future where female products can change women’s lives.

In Female Engineering’s definition of femtech it is about real women with real needs. A solution where science and engineering plays a crucial part in the mission to reinvent female freedom.

Open Studio has been a close partner since the birth of Female Engineering. Together we set the foundations for the brand and created a visual identity like no other brand in women’s underwear. The design combines femininity and engineering: bodies and graphs, fluids and facts. The logo is flipped to dramatize the groundbreaking innovations for women that Female Engineering stands for.

Client: Female Engineering – A femtech brand by Lindex

Collaborations: Photographer & Director Frida-My / Photographer Josefine Laul / Photographer Maja Johansson / Photographer Line Persson / Social media strategist Paulina Modlitba / Copywriter Eva Rådberg

Scope: Brand platform & concept / Naming / Visual identity / In store concept and construction drawings / Image & film concept and production / Packaging concept and design / Web design / Content production / Final art

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