Ellevio owns, runs and develops the power distribution grid in large parts of the country including Stockholm. The visual identity with its’ pictograms and image style makes the invisible product visible, a product that is otherwise only paid attention to the few times it doesn’t come through.
Images are, like maps, photographed 90° from above and the pictograms show how the electricity is created and what it is used for.
The invisible product is made visible through icons, a separate visual language where all images are photographed 90° from above and the logotype is broken into pieces.
Client: Ellevio AB
Scope: Design platform/Visual identity/Packaging design