Dear Tea
Happy to be your cup of tea

“Welcome to Dear Tea Society, a gathering of individuals from all walks of life brought together by our love of tea. We offer sustainably sourced organic black, green and white teas as well as infusions. We believe there’s a tea for every individual, meal and situation and have named all our teas after our members. Happy to be your cup of tea.” Inspired by classic ”salon de thé” we have created a club for the modern tea consumer. Every tea has its own personality, with portrait and its own voice. Apart from branding and packaging, our work included a meeting place for tea lovers.

Client: Johan & Nyström

Collaborations: Johan Damgaard/Johan & Nyström

Scope: Brand platform/Brand name/Naming/Concept development/Design platform/Visual identity/Packaging design/Web interface/Store design/Architecture