For over 600 large and small Coop stores we developed and launched a new store interior concept in 2015. With the colour green and the joy of food in focus, a substantial system covering all store sizes was developed. This system includes 347 food images, sustainable messages and tips, new price signs and full navigation system, just to mention a few.
Client: Coop Sweden
Collaborations: Pelle Bergström/Elin Åström/Stellan Herner/Mikael Beckman/Reaktor and more
Scope: Concept development/In store identity/Furniture/Signs/Messages/Images/Films/Price signs/Digital manual and lots more