For over 600 large and small Coop stores we developed and launched a new store interior concept in 2015. With the colour green and the joy of food in focus, a substantial system covering all store sizes was developed. This system includes 347 food images, sustainable messages and tips, new price signs and full navigation system, just to mention a few.

Client: Coop Sweden

Collaborations: Photographer Pelle Bergström / Stylist Elin Åström / Photographer Stellan Herner / Stylist Mikael Beckman / Reaktor and more

Scope: Concept Development / In Store Identity / Furniture / Images & Films / Signs & Communication / Price Signs / Digital Manual and lots more