Open Studio Stockholm
Götgatan 48. 118 26 Stockholm
Björn Borg

Naming, art direction, packaging design and look book for Björn Borg’s 90s inspired underwear collection. The black and white, graphic, iconic expression gave them their name. Images photographed by talanted Eric Wåhlström.

Client: Björn Borg AB

Collaborations: Eric Wåhlström

Scope: Naming/Art direction/Packaging design