Björn Borg
Christmas 2015 edition

Each Christmas, Björn Borg offers kits of several products within the same packaging. With the playful elements of the clothing as our starting point, we created a shape that serves just as well as packaging units as displayed in series inside a store window or on the cash desk.

Client: Björn Borg AB

Collaborations: Björn Borg AB

Scope: Packaging design