SAS x Tjoget

To show their nordic expertise SAS asked Sweden’s best bar, Tjoget, to develop ready-mixed drinks to be enjoyed on planes. The drinks needed packaging. With the same illustrative manner recognised from the bar, each drinks’ history is told in the most complicated way possible, all with the purpose to at 10 000 meters altitude help the traveller waste time with more than just the bottle’s liquid content. Furthermore the shape of the bottle, with its prisms, invites it to be twisted and turned in the light and its illustrations to be twisted and turned in our dark minds.

Client: Tjugogruppen and SAS Sverige AB

Scope: Packaging Design / Illustration / Fina Art