The Cologne-based eco and fair fashion brand Armedangels launched an underwear collection and Open Studio was given the task of creating and producing the campaign.

The products, made from sustainably sourced wood, are super soft and offer a fantastic fit. To showcase their comfort and flexibility, we had five ballet dancers test the underwear while ”working from home” during the Covid-19 pandemic. It turned out that the underwear was perfect for movement!

Client: Armedangels

Collaborations: Photographer & Director Adrian Levander / Stylist Anna Sundelin / Dancers from Dansalliansen

Scope: Product Development / Packaging Concept & Design / Communication Concept / Production Images & Film / Production E-com Images / Final Art