H&M Sergels Torg

The mission was to create a ‘neighborhood store’ that is both inspirational and inclusive.

Open Studio was assigned to develop all in-store communication, navigation, signage and windows. Special attention was given to make the different customer group feel at home in their part of the store. Cash desks for example are all different. All pre- opening communication, windows, event visuals and invites was also in scope. A new take of the exterior signage is developed and tested.

New services for rentals, repair & remake and a beauty bar got special design solutions and signage. We also styled the repair & remake area to become a creative spot in the store.

Bags and gift bags are carefully designed with sustainability and the story of H&M in mind.

Client: H&M

Collaborations: Focus neo/H&M Take Care/

Scope: In store communication system/Image style/Development of carriers/Long-lasting ISC/Bags and giftbags/ Shopping bags/Activation boards/ Windows/Entrances/Exterior signage