H&M Take Care

H&M has high sustainability goals. To engage the customer to more sustainable actions at home the Take Care concept is developed. Take Care is products, services and inspiration. The digital hub consists of lots of inspiring tips on how to repair, remake and refresh our fashion favorites.

The idea is originally based on the care instruction label. A clear, clean look in typography and icons combined with a quirky tone of voice. In store service areas is designed for stores in Stockholm, Hamburg, Oslo, London and Paris.

Client: H&M Group

Collaborations: Adrian Levander/Pelle Bergström/Expo image/Emi Gunér/Anna Ander/Another State/Among others

Scope: Concept development/Naming/Visual identity/Tone of voice/Packaging design/Digital design/Store concept/In store communication/Windows/Images and films