To read is to travel

With 100+ stores all over the country, Akademibokhandeln is Sweden’s leading book chain, offering books and a wide array of stationary, office supplies and more. We were asked to come up with a strong design idea for bags and wrapping paper that would both support and build the brand. Our resulting solution is a recurring theme where authors and illustrators create their personal interpretations of the communicative concept “To read is to travel”.

Scope: Packaging design/Concept/Communication concept

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