Armedangels Underwear

The Cologne-based eco and fair fashion brand Armedangels launched an underwear collection and Open Studio was given the task of creating and producing the campaign. Since the products are super soft, made from sustainably sourced wood and have a fantastic fit, we let five ballet dancers test them while ”working from home”. It turned out that the underwear was perfect for movement!

Client: Armedangels

Collaborations: Photographer & Director Adrian Levander / Stylist Anna Sundelin / Dansalliansen

Scope: Product Development / Packaging Design / Communication Concept / Art Direction / Production Campaign images & Film / Production E-com images / Design / Final Art