Resqued fruits equals great drinks.

30% of all cultivated fruit are wasted. Rescued fruit is on a mission to change that, collecting discarded raw fruit and saving it. All of Rescued’s products are made from fruit that could not be sold because of beauty spots such as the wrong shape, color, size or just a small bruise. These fruits go from frown upon to dreamed about as they are rescued and transformed into delicious products.The packaging design is based on the idea of rescue: a bandaid over the bottle.

Scope: Concept- and product development/Design platform/ Visual identity/Packaging design/Web design

Related projects