A modern interpretation about the fairytale Rapunzel and her golden hair

Sweden’s leading hair extension brand, Rapunzel, needed to update their brand identity. Open Studio were happy to help and created a new logotype featuring a capital R with elements alluding to different hair textures – wavy, straight and curly. These design elements reappear in various forms in shopping bags, packaging and stationary. The golden accents of the logotype hint at the fairytale about Rapunzel and her golden hair.

Scope: Scope: Design platform/Visual identity/Packaging design

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