A Stockholm based restaurant
serving eastern european food and wine

To demanding Stockholm restaurant guests the notions ”Eastern Europe” and ”great food” were not automatically synonymous. Our challenge was to find a fresh, modern and tasteful angle without loosing connection to Bar Central’s geographical roots.

By addressing Swedish prejudice about Eastern Europe and turning it into something playful, we wanted to win the hearts and minds of both reviewers and guests. Using self-irony and humour, the design captures a false sense of luxury by using low-cost techniques. Therefore, the crown-logo, etiquettes, menus etc are drawn with a simple ball-pen. The interior hardwood chest panels are made of chipboard instead of mahogny.

Scope: Packaging, Editorial, Logo, Stationery, Motion, Design Manual
Partners: Ugly Cute, Bohman Sjöstrand, Göteborgstryckeriet

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