30% of all cultivated fruit are wasted. Rscued is on a mission to change that, collecting discarded raw fruit and saving it. All of Rescued’s products are made from fruit that could not be sold because of beauty spots such as the wrong shape, color, size or just a small bruise. These fruits go from frown upon to dreamed about as they are rescued and transformed into delicious products. The packaging design is based on the idea of rescue: a bandaid over the bottle.
Client: Rscued AB
Scope: Design strategy and platform/Visual identity/Packaging concept and design/Digital design
Open Studio Stockholm
Götgatan 48. 118 26 Stockholm